PR and Digital Marketing Consultant
Communications expert for heritage, building, architecture and construction
30 years experience in communications
I am a freelance PR and marketing consultant based in Hampshire who specialises in heritage, architecture, construction and engineering. I also have experience with historic houses and gardens.
I provide traditional PR, digital PR and digital marketing to SMEs who want to reach a wider audience, build brand awareness, and drive growth. Typically my clients don't have a communications person in-house but need support with their press releases, gaining media coverage, content marketing, social media, email marketing and SEO.
PR & Marketing Services
A robust PR and marketing strategy will include a mix of traditional PR and digital PR. Your business needs both to secure media coverage that boosts brand awareness and trust within a target audience. Whilst digital PR has a quicker global reach making it more effective in today's digital ages, traditional PR still relies on the human touch and the ability to manage relationships with various stakeholders, making it a crucial component of any business strategy. After all how many times do you hear someone say 'I just want to speak to a human'.
Traditional PR
I ensure your news and projects are effectively communicated to your audience through traditional PR channels such as magazines, newspapers, TV, and radio. I manage every aspect of your brand reputation through events, speaker opportunities and exhibitions.
Digital PR
I will enhance your brand's online presence and awareness using online methods, including social media, blogs and email marketing. I will create digital content and communicate your messages by collaborating with influencers and bloggers to reach specific target groups and websites.
On Page SEO
I will implement strategies to improve your site’s visibility and ranking through site content, keyword research and taking care of Title Tags, Meta Descriptions, Alt Text, Headers, URLs, internal and external linking, and featured snippets.
Reasons to use a Freelance PR & Marketing Consultant
Flexibility
allowing you to easily scale up or down as needed.
Consistency
you will always work with the same person.
Specialised skills
without the added cost of employee benefits.
Higher productivity
excellent time-management skills and the absence of office-related distractions.
Cost-effective
an effective solution to boost your business growth.